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The average American three-year-old can recognise 100 brands. Many can also recite annoying jingles more readily than their times tables. Given a choice between carrots and “McDonald’s carrots”, children hungrily choose the latter.The advertising industry is far more sophisticated than it was in the 1950s, but just as cynical. Many people imagine they can hide from the hidden persuaders, yet marketers have a way of triumphing nonetheless. (via theeconomist)
(via theeconomist)
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YES! GO AMERICA!
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DUH! Of course they chose McDonald’s carrots. Who’s ever heard of carrots anyway. XD
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